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From Michelle Langford
South Jordan, Utah
Hey Ecom System Builder!
It's Michelle Langford, and I'm here today because Kati and I wanted to give you something that we call "The One Customer Away™" program.
It's a multi-faceted and comprehensive marketing system for how to create forever customers, endless traffic and profitability.
But before I give you access to this powerful program, I want to tell you my backstory of how it was created...
Because this is NOT something that we just came up with one day, I personally have spent OVER 8 YEARS (and Kati over 15 plus years) learning, testing, failing and perfecting these systems and strategies for you!
Here's my version of how this all got started (you'll have to ask Kati later for hers)...
About 3 years ago I found myself in a mess; a frustrating, ‘I hate this’, ‘I am going to quit', kind of mess.
It wasn’t the same kind of frustration as fixing the broken down printer for the 10th time, or ordering new parts for ‘that piece of junk’ heat press…
It was the ‘I am working harder than ever before and STILL I am NOT making any money’ kind of mess.
It's not like there were thousands of sales coming in, but enough to where I thought, maybe this online thing actually does work.
Deals would get posted - sales would come in.
Everything seemed perfect - until tax time came that year…
I remember sitting down with my husband and our accountant, Tim, going over all our numbers.
Now to clarify, this wasn’t MY tax accountant, this was OUR tax accountant, and we were going through all of the household/personal expenses/“Michelle’s Online Hobby/Business expenses” and it was THE WORST.
Pretty much humiliating!
I sat there listening to my husband explain how I had just started a new business, Kitchen Billboards, and how excited he was about what I was doing...
and then listen to Tim, (our accountant) kind of nod and mutter under his breath, “sure, well, most businesses don’t make money for at least the first 3 years”, as he cleared his throat and moved on.
Now I probably wouldn’t have felt so upset about Tim’s side comment (as I sat there choking back tears of complete exhaustion and overwhelm from having stayed up late the night before shipping out orders), had I also not been wondering for a little bit now -- WHERE WAS ALL THE MONEY??!!
I mean honestly, I felt like I was working harder and making MORE sales than ever before and still I had our accountant wondering about why we were spending so much money on this “business”.
The next week I decided I needed to take a closer look at what I was doing...
Was it the product?
Nope, I had a GREAT product - some might say the “perfect product”. It was lightweight, easy to ship, no sizes involved, customizable, and people LOVED kitchen towels!
Was it the offer?
NO WAY! I mean seriously, after the discounts it was only costing my customer $8 BUCKS!! Plus, it only cost me $3.50 to make it, which means I was DOUBLING MY MONEY! So it couldn’t be the offer.
(I hate to interrupt the story here, but these margins were actually a BIG part of the problem, and I just wanted to make that really clear right now and I'll tell you more later - but moving on...)
So, what was going on here?? Because honestly, I was stumped.
For a while I thought that maybe this wasn't something that I was going to be good at. But the more I looked into it, I kept having this gnawing, awful thought that maybe it wasn’t me, but that I wasn’t taking into account all of the other costs of selling my towels on these deal sites - and THAT was the problem.
So, what did I do, I ran the numbers...
and in shock, I vowed then and there to not just raise my prices (because ONLY doubling my money was a BIG PROBLEM) but to be DONE with deal sites FOREVER!
But now what! I had no idea what to do next. Sure fixing my margins was great, but...
How was I going to get people to come to Kitchen Billboards to buy my towels? I had what we in the business like to call a "traffic problem".
As weeks went by and podcast after podcast kept telling stories of “thousand dollar sales days on my Shopify Store” kept playing in my ears, I became determined to keep chipping away at it.
Maybe I wasn’t going to earn $20,000 - $40,000 a month like those business owners I kept hearing about…
But what if learning their secrets could help me make an extra $20,000 in 6 months?
Or $20,000 every 2 months?
Or $20,000 in 1 month?
I kept wondering...

So I decided, that was exactly what I was going to do, learn the secrets to their success. But there was one problem…
- I had no idea what to do and I wasn’t sure where to start.
I didn't know anyone else who was trying to sell products, and I didn't know anything about how to do this.
So, I started purchasing books and listening to podcasts non stop from all the “experts” and started trying different things…
- because while I knew I had a great product (and now great offers) I was not making any money.
Well, one expert led me to another, which led me to more courses, business friends and then even more courses, all trying to help me figure out this traffic problem I was having.
Slowly and very hesitantly I started to test out a few of these ideas.
One day in particular, feeling optimistically brave, I decided I was going to start a Facebook Group - Kitchen Insiders!
I wasn’t quite sure what I was going to do there, but I had heard that if you show up LIVE everyday for 1 year, you would find your people.
So I grabbed my phone, my tripod and after about 10 minutes of the ‘you can do this, it’s going to be great, and soon it will be over’ pep talk, I hit the Go Live button.
Come to find out later, I had my camera facing the wrong way the whole time, I couldn’t see anything that I was doing and I must have sounded like the biggest idiot ever - PLUS, there was that button at the top corner with the little eyeball shape that had a number 2 next to it. Which meant, someone else was actually watching this train wreck.
I can’t even remember what I said, but at that moment, I knew I NEVER wanted to do it again.
BUT - I was desperate.
I had mountains of inventory sitting on shelves and I had sworn off deal sites forever - so what else was I going to do but keep trying new things.
And while I was frustrated and wanting to throw in the towel (literally), I needed to prove to myself (and probably everyone else who had a front row seat to my failures) that this could actually work.
I started paying attention to other successful online businesses, speakers, presenters and business owners and started to model what they were doing…
Around this same time, I was introduced to Kati and she I began talking almost daily.
We would talk for hours, sharing ideas, strategies, and things we heard that others were trying, all in an effort to figure out how to get more traffic and increase our sales and customer retention.
We learned a lot in those conversations;
Things like replacement value, how to have "back pocket" influencers, and how much more profitable and exciting business can be, when you have a network of businesses around you to support your crazy, creative promotions that bring tons of new traffic in and created LOYAL, lifelong customers!
OH, and also that an irresistible offer is WAY better for your business & customer - every time!
(And Having My 'Kitchen Insiders' Waiting For Me To Go Live So They Could Purchase My Next Offer - While Inviting Their Friends To Join In Too!)
(And Becoming One Of The Most Profitable And Successful Small Online Stores Earning Attention From Top Influencers & Affiliates - In Just 2 Short Years!)


After sharing our ideas with some business friends and seeing the successes they were having with our systems and strategies, we decided that maybe it was time to get organized.
We wondered how much more we could help if we took all the things we had learned and discovered and put them all together in an easier to consume, organized way - where you could get ALL the strategies, ALL the systems and ALL the information and training in a way that could be implemented immediately?
So we did, which has now turned into the One Customer Away™ Program!
If you have a product-based, online business that you KNOW the only thing missing now is traffic and loyal customers, this program is PERFECT for you!
In the past we have only taught people these systems and strategies who were part of our $10,000 Mastermind Group…
But today we wanted to make you a VERY SPECIAL OFFER and give you the entire system AND trainings to show you HOW to implement front end systems and forever customer gathering strategies for YOUR business…
YES!!… for about the price of a month of running cold traffic ads, you can get access to the systems and strategies that took us DECADES to create…
That after you master, will give YOU the ability to drive endless traffic and profits to your business - month after month!


What you get when you purchase today...
Here's what you get when you purchase today...




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